How We Introduce a New (Somewhat Complicated) Product to Consumers

nJoy Vision is the first vision correction center in Oklahoma to offer patients the new standard in precision cataract surgery with the CATALYS® Precision Laser System. Using CATALYS, surgeons at nJoy Vision can provide a gentle, highly customized cataract procedure with precision not achievable through traditional manual techniques.

Developed by Silicon Valley-based OptiMedica Corp., CATALYS is a new FDA market cleared medical device that features a state-of-the-art laser, advanced 3D imaging, and many other innovative features that can bring numerous benefits to nJoy Vision patients.

But how do we present that to patients without steamrolling them with technical jargon and difficult to understand information?

Personal Attention and a Patient-First Mindset

As with any procedure or appointment at nJoy Vision, our patients receive one-on-one time with a Patient Specialist to ask questions, learn about procedures and options, and discuss any concerns they might have.

“Our Patient Specialists are really the unsung heroes at nJoy Vision,” said Dawn Holsted, O.D., President & CEO, nJoy Vision. “They embody our patient-first mindset and see to it that anyone who walks through our doors is informed about their options and pleased with their experience.”

We then back that up with the most skilled and respected surgeons in refractive surgery, who share our belief that the success of a procedure is measure by the outcome AND the patient experience.

The Road Ahead

“Technology is continuing to advance, making procedures safer, quicker, and more precise,” said Dr. Holsted. “It’s an exciting time for us because we’re in a unique position to progress at the same rate as the technology we use.”

At nJoy Vision, we’ve made a commitment to always offer our patients the most advanced technology available. As new revolutionary technologies like the CATALYS Precision Laser System become available, nJoy Vision is poised to continue leading the way with advanced treatment options and patient education.

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