Category Archives: Behind the Biz

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The Icon Will Remain

Essilor is set to purchase Luxottica, the maker of the ever-so-popular Ray-Bans style, for about $24 million. According to MSN, “Leonardo Del Vecchio, who created Luxottica in 1961... will be executive chairman and chief executive officer of the combined business, which will be named EssilorLuxottica.” What does this mean for Ray-Ban, though? Many celebrities and …

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Exercise Those Aging Eyes!

As we get older, our eyes begin to deteriorate. It is a fact of life, even with the amazing advances in laser technology. But that doesn't mean we have to simply sit idly by while the world around us fades into visual oblivion. One of the most noticeable signs that our eyes are getting old …

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Six Great Reasons Why Businesses Should Offer Vision Benefits

All across the country, vision plan offerings are on the rise. Even in the midst of the recession and uncertainty surrounding the Affordable Care Act, the rate at which large and small companies are offering vision coverage has increased between 30% and 200% since 2008, respectively. Why? Because more and more people are needing prescription eyewear …

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How We Introduce a New (Somewhat Complicated) Product to Consumers

nJoy Vision is the first vision correction center in Oklahoma to offer patients the new standard in precision cataract surgery with the CATALYS® Precision Laser System. Using CATALYS, surgeons at nJoy Vision can provide a gentle, highly customized cataract procedure with precision not achievable through traditional manual techniques. Developed by Silicon Valley-based OptiMedica Corp., CATALYS …

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