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Glasses: Better for Fashion than Function

People with vision issues want two things – to see clearly and look good. Today’s eyeglass frames are so stylish, they are statement-making, runway-worthy accessories. So much so, there has been an uptick in the number of young Americans who choose to wear eyeglasses without needing them to see. A recent survey from the Vision …

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The Glaucoma Medicine That Gives You Long, Luscious Lashes

In her lifetime, the average woman will spend $4,000 on mascara alone in order to make her eyelashes appear longer, fuller, and darker. Capitalizing on this huge market is pharmaceutical company Allergan with a prescription drug that doesn’t just make lashes appear longer and fuller, it actually makes them grow longer and fuller. This drug …

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Russell Westbrook Brings His Frame Game

It's no secret that we're suckers for UV blocking sunglasses (we've already written a handful of posts this summer on this very topic). But we're even bigger suckers for UV blocking sunglasses bearing the name of OKC Thunder point guard Russell Westbrook. Whether you're a fan of the Thunder, Russ, fashion, or just saving your …

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All the Cool Kids Wear Sunglasses

This is not just another blog post about how important it is to wear UV ray-blocking sunglasses during the summer months. Well, okay, maybe it is. But instead of telling you why you should wear sunglasses, we want to focus on why children should also be wearing them. The fact is, when compared to adults, far fewer youngsters …

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Instagram-ify Your Sunglasses

If you're the type of person who'd rather see the world through an Instagram filter than with the naturally crisp and clear perspective that 20/20 vision affords you, we'd like to introduce you to Tens. Tens are tinted sunglasses featuring a CR-39 polymer frame and UV400 protectives lenses that reproduce the warm, saturated look shared …

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Are Your Shades Shading Your Eyes from UV Light?

May is Ultraviolet Awareness Month, so pull out those aviators, club masters or wayfarers, and keep your eyes in the shade. Just don't sacrifice UV blockage for style. According to the American Optometric Association's 2014 American Eye-Q® Survey, less than one third of people surveyed said UV protection is the most important factor when picking out …

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A Clear Look at Google Glass

In recent years, technology and gadgetry have evolved from utilitarian devices to fashion accessories. None more in your face (or should we say, on your face?) than Google Glass™. If you're not yet aware of this revolutionary, slightly peculiar, technology from Google, you wear Glass just like a pair of glasses. But instead of a …

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Seeing Radiant

Every year, the Pantone Color Institute picks a color of the year. 2014's is a vibrant, purply tone called Radiant Orchid. So, what does that have to do with the vision industry, you ask? Well, considering this color spills over into everything from fashion to beauty to design, there's a good chance eyeglass wearers will …

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